Did We Just Spot Serena Williams Wearing Our Sports Bra?!
I had to do a double take…
Scrolling through Instagram today, I spotted an image that stopped me in my tracks. There was Serena Williams, one of the greatest athletes of all time, inside a cryotherapy chamber, wearing what looks like our MAAREE Solidarity Sports Bra.
NO. WAY.
For those asking what sports bra does Serena Williams wear, it looks a lot like ours, and that’s enough to make our week.
I am BLOWN AWAY.
Why This Moment Means So Much
At MAAREE, we’ve always been about supporting women to reach their potential. Physically, emotionally, and mentally. Our sports bras were designed to empower women at all levels of activity, from Sunday joggers to elite athletes.
So when a global icon like Serena Williams - someone who’s shaped the conversation around power, motherhood, sport, and womanhood - appears to choose our bra in a performance setting, I can’t help but feel proud.
Whether intentional or coincidental, this moment means the world to my small, female-founded brand.
About the Solidarity Bra
The bra Serena was seen wearing looks exactly like our Solidarity Sports Bra in Black, our award-winning, high-impact bra featuring:
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Overband® Technology to reduce upward motion
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8 points of adjustability for a customised, no-chafe fit
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Designed and tested by women, for women
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Available in 54 sizes, with inclusive support across the range
It’s the same bra trusted by professional rugby, football, and netball teams and by thousands of women who’ve told us it’s the most supportive and comfortable bra they’ve ever owned.
Dear Serena – If You See This…
Thank you.
You’ve reminded me why I do what I do: to create meaningful support for women who push boundaries.
Your strength, resilience, and voice have shaped women’s sport and inspired generations. If that really is the MAAREE Solidarity Sports Bra, I am deeply grateful.
Join the Movement
Curious to try the bra that’s possibly made its way into Serena’s fitness rotation?
Explore the Solidarity Sports Bra – the same high-impact support trusted by professional athletes, and maybe even Serena herself.
(We’ll let you decide.)
Where to buy Serena Williams’ sports bra? Maybe right here.
No matter your sport or starting point, you deserve support that performs.
Let’s keep lifting each other up. Women supporting women!
Still not sure? Talk to a person.
Fifteen minutes with a MAAREE expert fitter, online or in person. Bring your tape, bring your questions, bring the bra that hurts. We will tell you which size and which style across every bra we make. No purchase needed.
- Around 15 minutes, 1-to-1 with a real fitter
- Free. No purchase required, even after the call
- Available across UK, EU and US time zones
- Useful if you've gone up or down a band, postpartum, or post-surgery
I'd been told I was a 36C for fifteen years. Booked a Zoom fitting on a Tuesday lunch break, walked away a 32E. First time a sports bra hasn't hurt my shoulders.
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